‘Doctor Strange In The Multiverse Of Madness Has Spellbinding $36M Thursday Debut

Remember “superhero fatigue”? Ah, that was a funny concept borne out of a lot of lazy analysis and haterade for the Marvel machine. Audiences have braved a friggin’ pandemic to watch a Marvel film, and now that things are semi-back to normal, shit has just kept on rollin’ with Doctor Strange in the Multiverse of Madness.

Analysts are projecting a $175M weekend based on a spell-binding $36M in Thursday previews. That’s good for the eighth-highest Thursday preview total in history, behind Avengers: Infinity War‘s $39M in 2018.

So what’s #1? More Marvel! Avengers: Endgame rules them all with $60M, followed by Star Wars: The Force Awakens at $57M, and Spider-Man: No Way Home with $50M. The rest of the pack includes The Last Jedi at $45M, Harry Potter and the Deathly Hallows Pt. 2 with $43.5M, and The Rise of Skywalker with $40M.

Further adding to the good news for Multiverse of Madness is $60M in domestic presales, plus another $85M internationally. Overseas, the film could surpass $125M for the weekend.

The sequel looks poised to surpass 2016’s Doctor Strange, which finished its run with $677M worldwide.

Travis Hopson has been reviewing movies before he even knew there was such a thing. Having grown up on a combination of bad '80s movies, pro wrestling, comic books, and hip-hop, Travis is uniquely positioned to geek out on just about everything under the sun. A vampire who walks during the day and refuses to sleep, Travis is the co-creator and lead writer for Punch Drunk Critics. He is also a contributor to Good Morning Washington, WBAL Morning News, and WETA Around Town. In the five minutes a day he's not working, Travis is also a voice actor, podcaster, and Twitch gamer. Travis is a voting member of the Critics Choice Association (CCA), Washington DC Area Film Critics Association (WAFCA), and Late Night programmer for the Lakefront Film Festival.