Sony should’ve known better. Even before Morbius was released just three months ago, all signs pointed to it being a disaster. Nobody, not even readers of Marvel Comics, give a shit about Morbius the Living Vampire, and star Jared Leto has a track record of box office flops as long as his hair. But the film did even worse than expected, only making $163M WORLDWIDE and critically earning a pathetic 17% on Rotten Tomatoes. A sequel? No sir.
And yet, the studio totally faceplanted this past week. See, the film has stayed alive via the gods of the Internet, who have meme-ified it to death. If you’ve heard people saying “It’s Morbin’ Time” lately, it’s all a joke about the ridiculous movie and how ridiculous a sequel would be. Well, Sony saw this Internet infamy and figured “Hmmmm, maybe we can cash-in on this”? It did not go well.
Sony re-released Morbius into theaters over the weekend where it made about $300K for the entire stretch. Oops.
What was the hope here? That Morbius would suddenly become The Room and people would pay to watch crap they could openly mock with a group of their friends? Nah, son. People aren’t that stupid. In fact, as Jared Leto tried to turn his movie’s utter failure into a joke for himself, people instantly stopped caring about the meme. Too late, Leto.
What time is it? pic.twitter.com/IuWR72WCc9
— JARED LETO (@JaredLeto) June 3, 2022
