Sony’s Attempt To Capitalize On ‘Morbius’ Meme Was A Pathetic Disaster

Sony should’ve known better. Even before Morbius was released just three months ago, all signs pointed to it being a disaster. Nobody, not even readers of Marvel Comics, give a shit about Morbius the Living Vampire, and star Jared Leto has a track record of box office flops as long as his hair. But the film did even worse than expected, only making $163M WORLDWIDE and critically earning a pathetic 17% on Rotten Tomatoes. A sequel? No sir.

And yet, the studio totally faceplanted this past week. See, the film has stayed alive via the gods of the Internet, who have meme-ified it to death. If you’ve heard people saying “It’s Morbin’ Time” lately, it’s all a joke about the ridiculous movie and how ridiculous a sequel would be. Well, Sony saw this Internet infamy and figured “Hmmmm, maybe we can cash-in on this”?  It did not go well.

Sony re-released Morbius into theaters over the weekend where it made about $300K for the entire stretch. Oops.

What was the hope here? That Morbius would suddenly become The Room and people would pay to watch crap they could openly mock with a group of their friends? Nah, son. People aren’t that stupid. In fact, as Jared Leto tried to turn his movie’s utter failure into a joke for himself, people instantly stopped caring about the meme. Too late, Leto.

Travis Hopson has been reviewing movies before he even knew there was such a thing. Having grown up on a combination of bad '80s movies, pro wrestling, comic books, and hip-hop, Travis is uniquely positioned to geek out on just about everything under the sun. A vampire who walks during the day and refuses to sleep, Travis is the co-creator and lead writer for Punch Drunk Critics. He is also a contributor to Good Morning Washington, WBAL Morning News, and WETA Around Town. In the five minutes a day he's not working, Travis is also a voice actor, podcaster, and Twitch gamer. Travis is a voting member of the Critics Choice Association (CCA), Washington DC Area Film Critics Association (WAFCA), and Late Night programmer for the Lakefront Film Festival.