Kevin Feige Won’t Commit To A Definite ‘Eternals’ Release Strategy

There was an uproar recently when Disney CEO Bob Chapek suggested the release strategy for Shang-Chi and the Legend of the Ten Rings would be an “interesting experiment.” It was misconstrued to mean the film itself, which features a largely Asian cast, was the experiment. What he meant was that it would be opening exclusively in theaters, the first Marvel movie to do so since 2019. How it does could have huge ramifications on future Marvel projects, especially Eternals which opens just a couple of months later.

To put a finer point on it, Variety caught up with Kevin Feige and asked him about release plans for Eternals, and the Marvel chief wouldn’t commit to a definite strategy. Will it open as a theatrical exclusive like Shang-Chi? Or as a dual release alongside Disney+ as Black Widow did to modest effect?

In short, let’s see how Shang-Chi does first. That film opens September 3rd, followed by Eternals on November 5th.

Travis Hopson has been reviewing movies before he even knew there was such a thing. Having grown up on a combination of bad '80s movies, pro wrestling, comic books, and hip-hop, Travis is uniquely positioned to geek out on just about everything under the sun. A vampire who walks during the day and refuses to sleep, Travis is the co-creator and lead writer for Punch Drunk Critics. He is also a contributor to Good Morning Washington, WBAL Morning News, and WETA Around Town. In the five minutes a day he's not working, Travis is also a voice actor, podcaster, and Twitch gamer. Travis is a voting member of the Critics Choice Association (CCA), Washington DC Area Film Critics Association (WAFCA), and Late Night programmer for the Lakefront Film Festival.