‘Shang-Chi’ Is A Marvel Icon In New TV Spot; Simu Liu Responds To Disney CEO’s “Experiment” Comment

Tickets for Shang-Chi and the Legend of the Ten Rings went on sale today, and to celebrate Marvel has dropped a new TV spot. It’s an important one, I think, in helping audiences to see Shang-Chi as on the same level as Captain America, Iron Man, and Thor. That’s key for a character that many people will be unfamiliar with, played by an actor, Simu Liu, they probably have never seen before.

The clip arrives at a time when there’s a bit of turbulence right out there in the open. Liu has taken issue at Disney CEO Bob Chapek’s recent comments about the film’s staggered release strategy, in which it will open in theaters for 45 days before moving to streaming. That’s different than many other Disney films, including Black Widow, which opened simultaneously in theaters and Disney+ Premier Access.

Chapek commented, “On Shang-Chi, we think it’s going to be an interesting experiment. The prospect of taking a Marvel title to [Disney+] after just 45 days would be an interesting data point.”

It was the description of Shang-Chi as an “experiment” that infuriated Liu and led him to respond on Twitter with…

So let’s be clear about something: Chapek did NOT call Shang-Chi an experiment. He was saying the release strategy is an experiment. His words have been misconstrued to stir controversy, and sadly, it worked. That said, I’m glad to see Liu’s passion in fighting for his movie which is going to need all the help it can get.

Shang-Chi and the Legend of the Ten Rings opens September 3rd. Check out an additional clip below that features some daring martial arts action on a scaffold!

Travis Hopson has been reviewing movies before he even knew there was such a thing. Having grown up on a combination of bad '80s movies, pro wrestling, comic books, and hip-hop, Travis is uniquely positioned to geek out on just about everything under the sun. A vampire who walks during the day and refuses to sleep, Travis is the co-creator and lead writer for Punch Drunk Critics. He is also a contributor to Good Morning Washington, WBAL Morning News, and WETA Around Town. In the five minutes a day he's not working, Travis is also a voice actor, podcaster, and Twitch gamer. Travis is a voting member of the Critics Choice Association (CCA), Washington DC Area Film Critics Association (WAFCA), and Late Night programmer for the Lakefront Film Festival.