Quibi had a pretty good idea…a stupid name, but a good idea, to produce quick-byte programming for mobile streaming platforms. Well, it would’ve been a good idea if they had saved it for next year, or launched it in 2019, but instead the service debuted in the middle of a pandemic when everyone was staying indoors. Despite a lot of high-profile programming endorse by big celebs, Quibi shut down after just six months. And now all of those shows may have found a new home.
According to the Wall Street Journal, all of Quibi’s content library could be bought by Roku, the most popular streaming player in the country. Advanced talks are underway, and if successful the Roku Channel will get a serious upgrade with exclusive Quibi programs and features.
It’s unclear if Roku plans to keep the bite-sized formatting or not, but I find it hard to believe they would. Also, would this deal include any Quibi shows that were completed but unable to premiere? Does anybody care? Maybe on a larger platform some of what Quibi had to offer, and some of it was genuinely pretty good (not looking at you Chrissy’s Court!) could find new life. The more the merrier, I say.
