How do you like your Pop-Tarts? Me, I like ’em frosted and fruity. Preferably strawberry or blueberry. Jerry Seinfeld, he likes his Unfrosted, the title of his upcoming Pop-Tarts movie at Netflix. This would be Seinfeld’s first feature since 2007’s animated Bee Movie.
Deadline reports Seinfeld will direct, star, and co-write Unfrosted, based on a Pop-Tarts joke that we saw him develop and unpack in this New York Times video…
The film will be co-written by Seinfeld, Spike Feresten, and Barry Marder and will be about the invention of Pop Tarts, first introduced in 1964.
“Stuck at home watching endless sad faces on TV I thought this would be a good time to make something based on pure silliness. So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie,” Seinfeld said.
This continues the lucrative relationship between Seinfeld and Netflix, the latter having won a hotly-contested auction for the film. The comedian and creator of the titular sitcom “about nothing”, took his short series Comedians in Cars Getting Coffee to Netflix a few years ago, and has done comedy specials for them since.
