Whoever decided to turn on the Wayback Machine and start making movies about the origin of some of our most iconic products has started an entire subgenre. With films such as Blackberry, Flamin’ Hot, Air, and even Tetris, theaters have been littered with them. And now Netflix and Jerry Seinfeld have gotten into the game with Unfrosted, a movie about the greatest breakfast treat of all time favored by stoners everywhere, Pop-Tarts.
Seinfeld made his feature directorial debut on Unfrosted, and also wrote the script and led the cast. The story centers on the war between breakfast industry giants, Kellogg’s and Post, as they race to create the ultimate breakfast pastry.
The cast is tremendous and full of Seinfeld’s comedian buddies, such as Melissa McCarthy, Sarah Cooper, Jim Gaffigan, and Hugh Grant, along with Amy Schumer, Max Greenfield, Christian Slater, Bill Burr, Daniel Levy, James Marsden, Jack McBrayer, Thomas Lennon, Bobby Moynihan, Adrian Martinez, and Fred Armisen.
Here’s the synopsis: Battle Creek, Michigan, 1963. Kellogg’s and Post, sworn cereal rivals, race to create a pastry that will change the face of breakfast forever. A wildly imaginative tale of ambition, betrayal, and menacing milkmen – sweetened with artificial ingredients – UNFROSTED stars Jerry Seinfeld in his directorial film debut. It features a supporting cast of comedy greats, including Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper, Bill Burr, and many more.
Netflix will debut Unfrosted on May 3rd.
