‘Pinned’: WWE’s Vince McMahon Developing Scripted Wrestling Drama Series At NBCU

Love it or hate it, but professional wrestling is more in the mainstream now than it has been since the Rock ‘n Wrestling days of the 1980s. There are multiple shows that have taken viewers behind the curtain of professional wrestling, whether they be GLOW, Heels, or Young Rock. And now Mr. McMahon himself, who just got his ass Stone Cold Stunned last night at WrestleMania, is bringing a different scripted wrestling series to television.

Deadline reports Vince McMahon has joined with with MacGuyver executive producer Craig O’Neil and Fox Sports reporter Tom Rinaldi for Pinned, a scripted “adrenalized” wrestling drama series headed to NBCU. It’ll be set at a fictional wrestling promotion and center on the larger-than-life characters within it, offering “a front-row seat into the eccentric wrestling culture and the mayhem that exists between the locker room and the boardroom.”

WWE has been closely associated with NBCU for years, including when they moved the WWE Network to Peacock. It’ll be interesting to see how this develops, but anyone skeptical on it moving forward just needs to look at the ratings successes of WWE programming on a weekly basis, as well as that of Young Rock which continues to perform well.