Now that Taylor Swift has asserted her dominance over the NFL, the pop superstar is ready to take over Hollywood. Tomorrow, her concert film The Eras Tour is set to explode into theaters, and before a single butt has sat into a single seat to see it, records have already been broken.
Taylor Swift: The Eras Tour is already the highest-grossing concert film of all-time, surpassing 2011’s Justin Bieber: Never Say Never, with advance pre-sales of over $100M. Analyst predictions free for an opening weekend of between $100M-$120M domestic, with totals as high as $170M globally.
Continuing to do things her own way, Swift struck an exclusive distribution deal with AMC Theaters that will net her 50% of the revenue. AMC has worked out deals with other theater chains to show the film around the world.
So you get an idea of why studios were scrambling to get their movie off of this weekend, which is comparatively pretty light on new releases. Swift’s audience is gigantic, and they spend lots of money to support her. The power at Swift’s command is significant, and I’m betting after this weekend we’re going to see more of an attempt to cast her in significant movies because we know her fans will show up for it. [Variety]
