‘Shang-Chi’ Box Office Could Impact ‘Eternals’ Release Strategy

It’s a bit foolish to think that Sony’s movement of Venom: Let There Be Carnage, possibly into next year, will be the only domino to fall as the Delta variant surges. The uncertainty out there could impact the upcoming Marvel Studios film, Shang-Chi and the Legend of the Ten Rings. And if that’s the case, then Eternals could be the next to be shuffled to a new release date.

Vulture reports that the box office performance of Shang-Chi could necessitate a move of Chloe Zhao’s Eternals, which is currently set to open on November 5th. Or it could go the Black Widow route and open in theaters and Disney+ Premiere Access simultaneously.

“Among studio sources reached by Vulture, the short-term outlook is that autumn’s big films (such as Dune and Top Gun: Maverick) will most likely stay on their scheduled release dates, although Marvel Studio’s Eternals could be delayed if the 24th MCU entry Shang-Chi and the Legend of the Ten Rings underperforms at the box office upon its September 3 release.”

Marvel is really starting to ramp up buzz for Eternals so to change things now could be disastrous. At the same time, they have to take everything into account and it would be silly to think a change isn’t being discussed. On the plus side, Shang-Chi is tracking to do pretty well when it opens in theaters next week.

Travis Hopson has been reviewing movies before he even knew there was such a thing. Having grown up on a combination of bad '80s movies, pro wrestling, comic books, and hip-hop, Travis is uniquely positioned to geek out on just about everything under the sun. A vampire who walks during the day and refuses to sleep, Travis is the co-creator and lead writer for Punch Drunk Critics. He is also a contributor to Good Morning Washington, WBAL Morning News, and WETA Around Town. In the five minutes a day he's not working, Travis is also a voice actor, podcaster, and Twitch gamer. Travis is a voting member of the Critics Choice Association (CCA), Washington DC Area Film Critics Association (WAFCA), and Late Night programmer for the Lakefront Film Festival.