‘Shang-Chi’ Box Office Could Impact ‘Eternals’ Release Strategy

It’s a bit foolish to think that Sony’s movement of Venom: Let There Be Carnage, possibly into next year, will be the only domino to fall as the Delta variant surges. The uncertainty out there could impact the upcoming Marvel Studios film, Shang-Chi and the Legend of the Ten Rings. And if that’s the case, then Eternals could be the next to be shuffled to a new release date.

Vulture reports that the box office performance of Shang-Chi could necessitate a move of Chloe Zhao’s Eternals, which is currently set to open on November 5th. Or it could go the Black Widow route and open in theaters and Disney+ Premiere Access simultaneously.

“Among studio sources reached by Vulture, the short-term outlook is that autumn’s big films (such as Dune and Top Gun: Maverick) will most likely stay on their scheduled release dates, although Marvel Studio’s Eternals could be delayed if the 24th MCU entry Shang-Chi and the Legend of the Ten Rings underperforms at the box office upon its September 3 release.”

Marvel is really starting to ramp up buzz for Eternals so to change things now could be disastrous. At the same time, they have to take everything into account and it would be silly to think a change isn’t being discussed. On the plus side, Shang-Chi is tracking to do pretty well when it opens in theaters next week.