AMC has once again come up with a reopening plan, after being shuttered for months due to COVID-19. If this sounds familiar…well, that’s because the exhibitor has had multiple plans, all delayed as the virus continued to spike. The goal has always been to have its 600+ theaters fully operational by the time of Tenet‘s release in September, and now AMC has details on their approach, what attendees can expect, and even a nifty little deal to help entice them back.
In an email sent to A-list subscribers, AMC has announced 100 theaters will reopen on August 20th, “and continuing such that about two-thirds of our theatres across the country should be open no later than September 3. The remaining AMC locations will open after we get further clearance from state and local authorities that it is safe to do so.”
September 3rd just so happens to be the date of Tenet‘s release. AMC has been shifting its goals to match the date of Christopher Nolan’s thriller, so this shouldn’t come as any surprise.
After taking some flack for trying to make the wearing of masks optional, AMC backtracked and made them a requirement for customers and staff. Enhanced safety protocols will be in place for the reopenings, with AMC stating they turning to the experts and spending millions to implement them.
“Consulting with some of the world’s best scientists and experts at The Clorox Company and current and former faculty of Harvard University’s prestigious School of Public Health, we are investing tens of millions of dollars in our extensive AMC Safe & Clean initiatives.”
Still not enough to get your ticket money? How about $0.15 ticket prices? To celebrate AMC’s 100th anniversary, select films including Black Panther, The Empire Strikes Back, Ghostbusters, and Grease will go on sale for one-day-only on August 20th at 1920s prices. After that, these classic films will be priced at $5.
This comes on the heels of AMC CEO Adam Aron stating that the cost of increased safety protocols will be passed to you, the paying customer. So look at this as a gift horse which AMC will quickly snatch away and then turn into glue.
