It’s been said many times before, but there’s a lot riding on the upcoming release of Tenet. But here’s the problem: we don’t really know what Warner Bros. is thinking right now. Sure, they would like the film to hit the intended July 17th release date and do gangbusters at the box office. Christopher Nolan would like that, too. If so, it could be the catalyst for a post-outbreak resurgence for movie theaters around the world. The question is whether WB will stick to their guns and not move the anticipated to a more accepting date.
If WB is worried about the number of theaters open when Tenet hits, the National Association of Theatre Owners has some good news. The organization expects (via Business Insider) that 90% of world cinemas will be reopened by the time Tenet‘s release comes around next month. It’s unclear where NATO is coming up with that figure, especially since the three biggest markets in the country, New York, Los Angeles, and San Francisco have no definite plan for reopening theaters.
We do know that AMC, Cinemark, and Regal want to be ready very soon, and they’ll make every effort to do so. But what about the rest of the world? That’s far less certain, and considering the huge expense put into Tenet, those international figures are going to be necessary if WB wants to hit that $1B mark we know they’re aiming for.