If you’re someone trying to avoid having anything in Avengers: Endgame ruined, the last few days have been tough. With new trailers, surprisingly revealing poster art, and more, the media blitz is in full swing less than a month from release of the year’s most anticipated movie. Fortunately, Marvel has been pretty good about keeping plot details close to the vest, despite fan demand for more and more information.
Speaking with Box Office Pro, co-director Joe Russo talks about the unique experience Endgame promises to be for fans…
“The best thing I think Marvel’s done is to galvanize the audience. It’s like a rock concert when you go to a Marvel movie on opening weekend. There’s an energy and an excitement there that you’re not going to get sitting at home. There’s a sense of community. There are people cheering and laughing and crying and following along with the story collectively in a way I don’t know you’ll see again outside of the ‘Star Wars’ franchise. The emotional connection is so strong for a lot of people…It’s going to be a unique and singular experience in movie history, and people are going to want to share that experience together—even more than ‘Infinity War,’ frankly.”
While Infinity War and Endgame are obviously connected, Russo stresses that both films will be different from one another tonally…
“That’s a tricky one to answer without giving anything away, but I will say that the movie is definitely unique in tone. It has its own spirit that’s different than ‘Infinity War,’ which is why I was keen for us to separate the movies. Of course, we’re handing off narratives and it’s been serialized over 22 movies. But, it’s different tonally than ‘Infinity War’ and it is told from a different point of view.”
When it comes to giving things away, you may recall last year’s #ThanosDemandsYourSilence campaign when it came to Infinity War spoilers. Russo again urges those who see the movie early to not spoil it for everyone else because some crazy shit is gonna go down…
“At a certain point, I’m sure we’ll write another letter this year that asks everyone to stay off the internet. I think this one has even more spoilers than the last one. This is a culture that wants everything now, and it’s getting worse. The world is connected via social media, and information travels within seconds. If you’ve been following along with this narrative for 10 years, you’re going to want to protect yourself. It’s best to go in clean. I encourage people to go opening weekend because I’m sure everything is going to hit the internet the moment the movie hits the screen.”
Avengers: Endgame opens April 26th.
