1.Insidious: The Red Door (review) – $32.6M
It’s odd how relative total’s are when you’re looking at the box office week to week. Just last week we were lambasting Indy for pulling double the amount that we are praising Insidious: The Red Door for this week. Of course, that relativity is based on the budget. The Blumhouse franchise closer had a budget of $16 million, so even if you double that number to account for marketing the film is officially in the black. As they say, it’s all butterflies and rainbows from here on out (unless you’re actually watching the movie…there are no rainbows, just fear and death).
2. Indiana Jones and the Dial of Destiny– $26.5M/$121.2M
The real problem with low opening weekend numbers is the drop. Most movies drop 35-55% in box office totals between weeks 1 and 2 (though Indy actually dropped 56%). Thanks to The Flash, which dropped completely out of the Top 10 this week, Indiana Jones and the Dial of Destiny won’t go down as the biggest flop of the summer but it’s a close second.
3. Sound of Freedom – $18.2M/$40M
Apparently I missed the memo on this one, but I won’t let that mistake last long. Based on the true story of Tim Ballard, a federal agent who goes rouge to break up a child sex trafficking ring in Columbia, this movie looks awesome and normally I would say the box office receipts back that up. I’m not quite ready to say that yet, objectively. The film was crowdfunded and produced by Angel studios who specialize in faith-based film, and the faith-based film industry has a definite audience that shows up regardless of quality (see: Left Behind which pulled decent numbers but was horrible. The book series it’s based on deserves a real chance at cinema though….there is some astounding stuff in there).
4. Elemental – $9.6M/$109.1M
5. Spider-Man: Across the Spider-Verse– $8M/$357.6M
6. Joy Ride (review) – $5.2M
Adele Lim’s road-comedy raunch fest opened just outside of the top 5 and probably deserved to be a bit higher on the list. With a $32 million dollar budget the paltry earnings will probably put a stopper in any hopes to get mid-budget R-Rated comedies back in theaters…especially when you pair it with our next entry
7. No Hard Feelings– $5.25M/$40.4M
8. Transformers: Rise of the Beasts – $5M/$146M
9. The Little Mermaid – $3.5M/$289M
10. Ruby Gillman, Teenage Kraken – $2.8M/$11.5M
Just one word in week 2 for Ruby Gillman, Teenage Kraken. Ouch.